Services & Free SEO Tools

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Go Beyond Design & Create a User Experience

With a WordPress Website Anything is Possible Flexible. Functional. Secure. Scalable.

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How Can We Help Drive Your Digital Transformation?

We’ll work with you to create a user experience that creates a meaningful interaction and encourages conversations.

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Expand Your Reach to Anywhere in the World and Any User Device

Our SEO friendly websites help you reach new visitors , because search engine optimization is a core part of our design process. The mobile responsive coding allows you to connect with website visitors on desktops, tablets, and smartphones.

How Can We Help Drive Your Digital Transformation?

We help organizations achieve their digital potential through custom website design and development. We’ll work with you to create a user experience that creates a meaningful interaction and encourages conversations.

Here’s a sampling of how we can help you and your organization:

  • WordPress Development
  • Responsive Website Design
  • eCommerce Websites
  • Search Engine Optimization
  • Content Migration
  • Social Media Coaching
  • Logo Design
  • Power Point Presentations
  • Email Marketing
  • Custom Blog Templates
  • Branding

Free SEO Tools and Software

There are a variety of free SEO tools and software each business can utilize. And in a few rare cases, some premium SEO software. But guess what? The best tools are ones that require a little work and investigation by you. You don’t have to be rich to have great SEO data. You just need to do a little research and investigation on your own.

Today I want to share my favorite SEO tools with you. While all the below links will have free versions available, a few will also have premium upgrades for those who want to dig in even deeper. You don’t have to purchase the premium versions, but they are there if you’re short on time and need to have oodles of data delivered to you automatically.

Use These SEO Tools in the Entire Optimization Process

You might be asking yourself what the heck you’d need this software for and why it even matters. Let me clear that up right now. They do matter!

Good SEO is about using data to make short-term decisions and long-term goals. All of my suggestions will help you do just that – obtain quality data about your website or blog so you can make better decisions.

I use these free SEO tools for the following tasks:

  • Existing Website Audit – Review your existing website with Analytics, Search Console, and other tools to see what is wrong and what can be improved upon.
  • Competitive Analysis – Use these tools to review a competitor’s keyword usage, onsite meta, link profile, PPC usage, and content within the Google index.
  • Keyword Research – Validate keyword options and look for more opportunities with Google Adwords and keywordtool.io. Use volumes to find your sweet spot.
  • Validation and Continued Optimization – Use Search Console to see what pages are ranking well and learn from them. The more you reverse engineer, the smarter you’ll become.

If you just read that above list and decided you don’t need to read any further, you’re wrong. If you are performing DIY SEO on your website or blog, you need data to perform the above tasks. That means you need software.

 

My List of Free SEO Tools and Premium Software

 

Google Analytics
This shows you what happens on your website – how people arrive and where they leave. You will need to load code into your website for the tool to track data properly.
Usage: keyword research, website data

Google Search Console (formerly Webmaster Tools)
This shows what happens on the Google search page, your ranking, and top pages. You will need to connect your website to this tool to view data.
Usage: keyword research, Google keyword ranking, top pages in Google search, inbound link tracking, XML sitemap upload

Google Adwords Keyword Planner
This tools it great for reviewing keyword options and search volumes.
Usage: keyword research, search volume data, competitor research

Google Search Suggestions
This shows suggestions on associated keyword phrases and how these lead a user in search.
Usage: keyword research

Google Trends
This tool shows Google search activity over years so you can see data shifts.
Usage: keyword research

Bing Webmaster Tools
This tool will provide information on the health of your website and XML sitemap. You will need to connect your website to this tool to view data.
Usage: keyword research, Bing keyword ranking, top pages in Bing search, inbound link tracking, XML sitemap upload

MOZ Toolbar
The SEO Toolbar from Moz gives you quick access to many on-page SEO factors, Domain & Page Authority plus a quick nofollow toggle.
Usage: competitor research

MOZ Open Site Explore
This tool provides some great information on links and link opportunities.
Usage: link review, competitive research

My Business Listing
Also from MOZ, this tool will provide information on local listings and directories.
Usage: local SEO, directory review

Yoast SEO Plugin
Good for optimizing content within your WordPress based website or blog.
Usage: on-page optimization

All in One SEO Plugin
Good for optimizing content within your WordPress based website or blog.
Usage: on-page optimization

SpyFu
Great for comparing organic versus paid search of competitors.
Usage: competitive research, keyword research

semrush
Shows a mix of desktop and mobile data for you or your competitors.
Usage: competitive research, keyword research

Alexa
Shows ranking of websites so you can compare your website to that of your competitors.
Usage: competitive research, keyword research

WooRank
This tool gives some great technical data on your website or your competitors.
Usage: competitive research, keyword research

SimilarWeb
Similar data as others with website data, but very visual in nature so easy to digest.
Usage: competitive research, keyword research

Majestic
There are a number of tools here, but the backlink history and summary tab are great.
Usage: competitive research, keyword research
Link:

keywordtool.io
Great tool for finding alternative keywords based on a specific starting phrase.
Usage: keyword research

DynoMapper
This tool is geared for technical SEO and crawls a site to provide desktop-based data.
Usage: internal architecture review

Screaming Frog SEO
This tool is geared for technical SEO and crawls a site to provide desktop-based data.
Usage: internal architecture review

What are you waiting for? Head on over to a few of these links and start poking around. I think you’ll like what you find.

Three Must Have SEO Tools

Every website or blog should be using Google Analytics, Google Search Console, and Bing Webmaster Tools. It’s just non-negotiable. They are critical for obtaining an understanding of what is happening with your website or blog. While all of the other SEO tools are optional,Google Analytics, Google Search Console, and Bing Webmaster Tools should be used on every single web property.

If you are using WordPress, All in One SEO or Yoast’s WordPress SEO are also critical. WordPress is SEO friendly, but these two plugins help make it super SEO friendly. You don’t need to install both SEO plugins. You only need to pick one.

Again – all five of these are free but filled with goodness.